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Online Reputation Management (ORM) is you monitoring and managing your online reputation. https://seo-hacker.com/about-online-reputation-management/

How does it affect your business/SEO? You want positive results showing when people search for you. If there are negative information out there you need to address it professionally to turn it around to positively impact your reputation.

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Online Reputation Management (ORM) is the act of monitoring, addressing or mitigating SERPs (search engine result pages) or mentions in online media and Web content. It is of great importance to companies to monitor how someone or something is perceived based on an internet search.

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