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Pheobe Downer

Why is there nothing about B2B marketing?

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I've checked numerous posts in massivelinks' forum and nowhere have I found anything about B2B digital marketing? Of course, this isn't technically a business website but most individuals out here are considered SMBs, right? 

 

We've all read and experienced B2C marketing strategies but can anyone share their thoughts on B2B as well? It's either this strategy hasn't reached its peak when it comes to popularity yet or it's just something that people don't have any use for entirely. lol.

 

What's your take on B2B digital marketing and what's the best way to get the most out of it?

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Most of my B2B contact has been through word of mouth and through a networking group.

 

Here is some reading for you:

The Top B2B Digital Marketing Strategies

http://www.webstrategiesinc.com/blog/top-b2b-digital-marketing-strategies

 

5 Highly Effective B2B Online #Marketing Tips

https://www.searchenginejournal.com/craft-effective-b2b-online-marketing-attack-plan/164854/

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I can't say why B2B is not discussed on this board, but it clearly is important. There are companies whose primary clients are other businesses so they would need online marketing strategies to acquire clients from the Internet. 

 

Large companies sometimes are slow to adopt a technology and stick to the way they have always acquired clients; cold calls, events, referrals and so on. Developing an online strategy for these companies will be crucial as the internet continues to be more integrated into our daily lives. 

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...Developing an online strategy for these companies will be crucial as the internet continues to be more integrated into our daily lives.

 

I agree that it's important for businesses to catch on with current B2B digital marketing techniques and trends and honestly, I think businesses who are unable to adapt with this growing online strategy are losing revenue potential.

 

 

Most of my B2B contact has been through word of mouth and through a networking group.

 

Here is some reading for you:

The Top B2B Digital Marketing Strategies

http://www.webstrategiesinc.com/blog/top-b2b-digital-marketing-strategies

 

5 Highly Effective B2B Online #Marketing Tips

https://www.searchenginejournal.com/craft-effective-b2b-online-marketing-attack-plan/164854/

 

Thanks so much. I've read the materials on the links you provided and I completely agree with the tips and strategies that were presented.

 

How has word of mouth and networking group worked for you so far?

Edited by WiseWebmaster

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