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Dark Side of Social Sharing

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There is an interesting article on Marketing Pilgrim today talking about the dark side of social sharing.  Have you ever thought about the dark side of social sharing?

 

I know one site I manage does see more traffic when posting on social media goes up but looking at the stats that incoming traffic is not coming from those posts.

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It is interesting and something that I have not really considered until you posted this link. The dark social sharing happened to me yesterday. Someone shared a link via SMS. The site will never know that their blog post was referred. They will only see a "direct" hit to the site. 

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