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Why Website Redesigns Impact PPC More Than You Think

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Some good tips even if you are not using PPC:

 

 

I often encounter three areas that can add roadblocks to the success of PPC campaigns.

 

• Ineffective URL structure
• Lack of unique URL thank you pages
• Poorly written page titles

 

All three items may seem like minor details for PPC, but they can be the difference between turning a good campaign into a great one.

 

 

Why Website Redesigns Impact PPC More Than You Think

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