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What Is a Good CTR on Google AdWords?

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If you were wondering what a good click through rate for Google Adwords is:
 

PPC marketing is rarely just about CTR. Remember – a high click through rate doesn't actually sell anything. Showing an ad which says 'click here for free cash' might achieve a fantastic CTR, but will probably generate negligible conversions and a shocking ROI (unless you are genuinely giving away free cash…)

 
What Is a Good CTR on Google AdWords? includes 11 points to consider when determining your good click through rate.

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