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Storytelling as Part of Your Website Content for Ecommerce Sites

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Storytelling seems to be the topic for today when trying to improve your visitor's experience on an ecommerce site.

 

Yahoo! Advertising Blog posted: What Brands Need to Know about Storytelling Which is a summary of tips and why storytelling helps your ecommerce site.

 

Heidi Cohen also posted an article on storytelling today: How To Use Stories To Increase Value and Drive Sales

 

Have you tried this approach to creating your website content when trying to sell something?

 

Do you think it really matters?

 

Do stories get you to buy stuff?

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Not really, sometimes story telling does not make you buy stuffs, the important thing about the ecommerce sites is its fresh and reliable content, hence it is necessary to know why do you need great content for your site.

Edited by WiseWebmaster

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