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What The Heck Is AdWords Quality Score And Why Does It Matter Anyway?

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If you are confused about Adwords quality score perhaps this will help:

 

 


Last month, Google announced some changes in how Quality Score is being reported.

 

While it’s been described as just a reporting change (as opposed to a change in how Quality Score is calculated), some of my respected colleagues have pointed to the news as evidence that Quality Score somehow doesn’t matter any more!

 

I respectfully disagree with that point of view, and I’d like to share some additional data and insights about this confusing Quality Score metric, including information on how it’s historically been calculated and reported, as well as my take on why so many SEMs get confused and frustrated by it.

What The Heck Is AdWords Quality Score And Why Does It Matter Anyway?

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