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Bidding Best Practices - Official Adwords Blog

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Google is starting a series of bidding best practices on their Adwords Blog.

 

Here is the first one:

 

Today, we are kicking off an in-depth education series to help advertisers optimize bids for their AdWords campaigns in the multi-screen world using many of the new features and tools that we recently introduced. Throughout the series, we’ll cover best practices for setting bid adjustments within enhanced campaigns, including recommendations for how to set mobile, location, and time of day bid adjustments. We’ll also showcase ways to incorporate automation into the bid optimization process and share how businesses are using these solutions to meet specific objectives. We hope you will find this series useful.

 

Bidding Best Practices (Part 1 of 6) - Prioritizing and Iterating on Your Bid Adjustments

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Second one was posted today:

 

Today’s post about improving results with location bid adjustments is the second in a bidding best practices series. The series began with prioritizing and iterating on your bid adjustments.

 

Your advertising performance almost always varies by location, no matter what kind of business you run. The good news is that if you optimize your bids for different locations, you can increase your sales and ROI.

 

Bidding Best Practices (Part 2): Improving Results with Location Bid Adjustments

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Here is part 3: Bidding Best Practices (Part 3) - Calculating mobile bid adjustments

 

...Mobile bid adjustments in AdWords enhanced campaigns give advertisers the power to optimize bids across devices — all from a single campaign. In today’s post, we’ll help you understand how to calculate a mobile bid adjustment that accounts for the total conversion value your mobile ads drive for your business...

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Part 5: Bidding Best Practices (Part 5): Implement Bid Automation for Better Performance and Time Savings

 

We launched bid adjustments for device, location and time of day to help you control your bids without duplicating campaigns as part of enhanced campaigns. We’ve heard from many advertisers that these tools help them improve results and efficiency. However, for some advertisers - particularly those with large programs and accounts - managing campaigns at scale can still be time-intensive and complex.

Since bidding is fundamentally important to your success with AdWords, we've developed a set of automation tools to help improve your performance and save you time.

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