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Exact Name Domains and Google

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Minor weather report: small upcoming Google algo change will reduce low-quality "exact-match" domains in search results.

@mattcutts 1:43 PM - 28 Sep 12

 

Same day Matt Cutts tweeted:

New exact-match domain (EMD) algo affects 0.6% of English-US queries to a noticeable degree. Unrelated to Panda/Penguin.

2:03 PM - 28 Sep 12

 

Google specifically said EMD was designed to go after poor quality sites that also have exact match domain names.

Danny Sullivan

The EMD Update: Like Panda & Penguin, Expect Further Refreshes To Come

 

So don't get your knickers in a knot unless you have a poor quality site.

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It's great that Google is figuring out how to cut down on crappy sites. The reality is that it makes it much harder for anybody to rank for competitive keywords and especially for people with small budgets. Thankfully there are social networks available as an alternative to Google. It's a lot of hard work, but it allows people to gain some exposure without being forced to advertise.

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