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Fabio Cuffaro

Google Penguin Resource Center

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Google Penguin is an algorithmic change that focuses on decreasing search engine rankings that violates Google's guidelines. This in addition to Google Panda has had a significant impact on traffic for many websites.

 

Both this thread and the Google Panda Resource Center thread will be used to link and discuss methods and practices to help websites get back some of their traffic.

 

When you come across a GREAT article that you believe can help the Massive Links community please post the link in a new post. I will collect these links and keep this post updated so that anyone who visits this thread cane easily click the link and read the articles.

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Great idea Fabio.

Could you transfer some of my and Wisewebs posts re Penguin here?

 

In the meantime I got this e mail today which may be good advice re Penguin:

1) Diversify risks, never rely upon one domain only, have up to five

different domains in the game at anyone time, each should be

completely isolated, i.e not using the same IP or webmaster tools

account etc.

 

2) When linking never get a link which you cannot easily get removed.

 

3) Never let an agency acquire links on your behalf without knowing

which links they are getting and why.

 

4) Never use the same Anchor Text twice. It's just not necessary for

the most part.

 

5) Mostly link to internal pages, not to the homepage or root, as a

last course of action if something goes wrong you can take the page

down and loose the links if you can't easily get the links removed.

 

6) Monitor the effect of every single link, taking on one good link

per week will do much more for you than 1000 smelly links.

 

 

7) Don't use: directory links, reciprocal links, non relevant links,

Link Farms, Bot links, Comment spam, Sitewide links, Footer links, or

sponsored Wordpress themes.

 

8) Create the smallest footprint as possible, often you will see sites

at the top of the search results with less than 30 links, this shows

you its not necessary to have thousands of links, but instead you need

a 'trusted' domain with 'relevant' and trusted links. We get our

private clients top with less than good 50 links in very competitive

sectors.

 

9) Don't just rely on SEO, when you get to the top of search, create

good content and use the traffic to earn natural links. Just a couple

of links will make all the difference and make you become the natural

authority in your sector.

 

Hope this helps everyone.

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I received this e mail today.

I have done a re inclusion request as I dont know what else to do and who to believe anymore.

First "they" said that if you do this or that the serps would improve quickly as it was an algorithym update.

Now it appears that any "benefit" will take sevearl months.

Anyway for what it is worth here it is:

"So for the repair part we carry out a link audit to locate the bad

links, then we use our bespoke Link Removal CMS to manage the link

removals and after a month or so of link removals and if deemed

appropriate clients do a re-inclusion request (though this is not

always a good idea, typically if its Penguin then there is no point

anyway and having manual eyes looking at a link profile can cause even

more problems sometimes). Then after about 2 months if they are lucky

they recover 'somewhat' from the manual penalty, however, if they wait

it out instead of doing a re-inclusion request it typically takes 3-4

months for the major updates to take into account the new link

profiles, since links are forgotten at a much slower pace than they

are found (for numerous technical reasons).

 

Thereafter, there are a few problems still to manage, the domain would

have lost many of its links which in itself will be having an impact

on its rankings and it would be a bad idea to start link building

again too quickly. Hence domain recovery can take many months.

 

PLAN B

 

During this entire time however we typically advise and implement Plan

B, this is where we take secondary domains which the client may have

already but have not done much 'wrong' with, if not we often help

locate suitable aged domain (very strict criteria for these to be

usable for Plan B), we generally need about 5 quality 'aged' domains

which we get built up into main target sites, so they typically need

graphic design work, fresh content written and clean hosting. Once we

have these up and running (we hope to have these in place within a

month at most, sometimes in weeks) then we start the recovery process.

 

Here we are looking to very slowly build the right link profile, for

this we use a small number of RELEVANT, high trust, potent, quality

links gained very slowly (normally 1 or 2 per week) and often we don't

need many more than 30 of these to rank clients at the top of the

game!

 

Using these techniques we hope to recover most of the lost traffic and

MORE within three months of starting and often these techniques go on

to bring in more traffic than the original domain but now with a

spread of domains capturing more traffic (accumulatively) we would

have minimised the risks for the client and as a result diversified

their portfolio of target domains."

Edited by WiseWebmaster
  • Like 1

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I got another e mail today from a so-called SEO expert saying this is what Google look for when you submit a re consideration request:

 

Things they want:

· Where you got your links from (you, seo agency etc.)

· What you did to get rid of the links

· They don't care about what you are going to do in the future in your request

 

· Just stick to all facts about linking

· Show them a definitive outcome to the percentage of links removed.

 

· They are looking for a good effort, they are aware noteverything can be removed.

 

· Note your email correspondence and how many times emailed is good practice

 

· The percentage of total links removed is all that they are looking for, not referring domains

 

· Keep at the reconsideration requests he has seen 5, 6 back and forth and then reconsidered

 

· When you site is re-instated it will go back to the position it was at before and then the algo will take over and place where the algo deems it should be

 

What is coming (What is the goal for Google)

 

Google wants people to forget about SEO

 

Focus on organic authority and relevance

 

Forget anything that can be done at scale

 

Building interaction organically on your website

 

General Notes

 

Relevance is highly important now

 

Page rank is basically dead.

 

Penguin is a filter for links that have been acquired on scale

 

Quality link building is now more than ever about relationships (guest blogging, feature articles etc.)

Edited by WiseWebmaster

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This is a summary of what was discussed at the SMX East 2012 Conference October 2012.

 

If Google did not exist but the Internet did, where would you get links? This is “relevancy first” link building. Does it make sense for you to place your link there? Next question: If Matt Cutts was standing over your shoulder when you were link building, would you feel comfortable?

 

If you can answer “yes” to both, you are probably Penguin-proof.

 

Link Building in a Post-Penguin World — SMX East 2012

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Let's hope he has finally managed to fix the problems in Penguin thus far and my traffic continues its slow but positive upturn to whwre it was pre Penguin

I now have an extra 10% visitors a month since it hit rock bottom in July.

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I found this whilst checking PR and Alexa ranks.

I have wasted months trying to sort out my traffic drop problem.

Is it worth biting the bullet and paying someone?

I am all out of ideas but with no income I cant really afford to pay but then can I afford not to?

 

http://www.checkpagerank.net/panda

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From Search Engine Land:

 

Turns out, StumbleUpon is getting regular requests each week from people asking for it to remove links to their sites, people who are worried that being linked to from a popular and long-standing social media sharing site is somehow hurting them with Google. The linksanity sadly continues.

 

Every since Google stepped up its attack on bad links last year, in particular with its Penguin Update, there’s been panic in some quarters about getting links removed. But it’s not about removing all links. It’s about removing bad links, and I wouldn’t count StumbleUpon as one of the sites you should worry about.

 

Why Asking StumbleUpon To Remove Your Links Is Dumb

 

I guess guilty conscience about spamming StumbleUpon is kicking in with some people.  I know when I stumble there are a lot of business services pages showing up in the cycle, particularly when stumbling SEO, instead of information sharing, what StumbleUpon is about.

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I REALLY believe Google should now turn the Penguin thing off at least for a year.

Everyone knows what will happen now if they try and cheat.

Many websites (like mine)  have been innocents that have been hurt by Penguin.

Google has also suffered as its 'search results' are no where near as good as it was pre Penguin!

But then perhaps they are just displaying websites that PAY to advertise on Google!

The EU is looking into this - Google can expect a big fine!

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Not content with messing with people's lives/livelihoods it looks like those 'nice' people at Google are "Not being Evil" again!

 

I got sent the following in an a email this morning:

The Future Of Search Engine Optimization Hangs In The Air:

Matt Cutts recently made an ominous announcement on his Vlog suggesting Penguin 4 is about to be pushed out along with some new forms of penalties which are going to have some of the biggest impacts for the SEO industry to date!

Cutts suggests:

"SEO WILL BE DEAD BY THE END OF THIS SUMMER!"

So what's in store for us? Cutts suggested that Penguin 4 is going to be much harsher than the first waves and there is going to be some new types of link analysis which will detect more forms of manipulation. Google will effectively be aiming to clean all forms of manipulation out of the results by the end of this summer! This is surely one of the gravest warnings to the industry ever.

http://www.seroundtable.com/google-seo-changes-16782.html

 

COLLATERAL DAMAGE In last years 'Updates' (penguin, panda, EMD) many, many people expeirenced serious amounts of collateral damage to domains that they were 'unaware' any SEO manipulation had occurred. Effectively Google started a WAR last year when they made it clear they were no longer just targeting spammy sites but instead are now going after legitimate businesses with good quality domains if they suspect any form of manipulation has occurred. It is no longer the case that bad links are just forgotten and ignored, they now do serious damage!

 

NEGATIVE SEO This change in the landscape effectively started a new industry where companies with low morals will actively target their competitors by hitting domains with 'bad links' and over optimized anchor texts which will see them tank in the results. In order to deal with the fall out from all this Google launched the DISAVOW tool late last year and now companies have an added task to ensure their domains are not being targeted in such a way.

 

LINK AUDITING This change in landscape resulted in another new industry, that of LINK AUDITING in which a couple of new companies have jumped on board WITHOUT fully grasping the challenges at hand and the gravity of the task. To audit a domains links and detect the toxic ones which Google say you should make every effort to remove has in resulted in many people and companies hastily choosing the wrong types of methods to find HARMFUL links.

 

SUSPICIOUS LINKS What are suspicious links? That's a VERY good question and a science in itself. Making the mistake to remove or disavow the wrong links will obviously only make matters worse especially if a company is already suffering in the results because of algorithmic penalties. Opinion based metrics such as 'this link is a PR/NA' so it must be bad, or 'this link has low Trust Flow' or simply filtering out all the links with the same anchor text, are all flawed 'metrics' and simply recipes for complete destruction!

Using the wrong 'metrics' to audit links can also result in far too many links being flagged up as 'possibly suspicious' and with high numbers of false-positives and false-negatives, rending the audit actually more harmful than worthless.

 

TO DISAVOW OR NOT TO DISAVOW The Disavow tool was primarily offered to manage the effects of negative SEO and it remains the focus of the tool. Google have made it abundantly clear they want instead for people to work on getting manipulated links totally removed and continue to force people to undertake this painful process. In the instances where any harmful link owners do not reply or are unattainable it is suggested those links should be disavowed.

 

FUTURE PROOFING DOMAINS & NAVIGATING THE NEW TERRAIN One technique often used in the past by 'black hat' SEOs is a technique many normal business will need to start adopting, this was derived from the 'churn and burn' school of thinking whereby you have more than one target domain, preferably 5 or more for any particular sector in case something bad happens to one of your main domains that is totally beyond your control.

 

TOTALLY BEYOND YOUR CONTROL? Many people complain that their business was ruined when the results changed against their favor and they blame Google for these changes, but given these changes have been evident for at least the last year and were just made CRYSTAL clear following Cutt's warning, it cannot be argued that it was from a lack of warning, if you have bad links pointing to your site you need to ACT and get those links evaluated by proper metrics to discover exactly which of your links will be causing ranking drops going forward.

 

THE RIGHT TOOLS FOR THE JOB Over the last 6 years I have been developing numerous types link auditing tools, each one of these was made as a direct result of someone having a penalty, coming to me for help, whereby I forensically examined their link profile, found the problems then built specific tools to find similar issues based upon the problem I found, I did this origionally so I could look at other domains with greater insights.

I have now made these important tools OPEN ACCESS enabling you to run your own link audit without having to go to 'SEO gurus' (who were often responsible for causing the issues in the first place) and I have a suite of tools, including a fully dedicated content management system to help you manage these problem links as well as an automatic takedown notice tools enabling you to get these links elegantly removed. The tools allow you to carry out a comprehensive and forensic link audit with no hassle or false positives nor false negatives in the way and it mangoes the process for you all the way through to automatically locating all contact details for bad link owners and then automatically contacting these domain owners requesting the links are removed.

It really is time to stop bothering trying to SEO for Google.  It is just an industry, with people selling stuff to try and get you higher in SERPS listings. Anyone interested see linkaudit.co.uk  Looks like they just want your e mail addresses and only give "sample reports".

What are we to do?  Nice one Google!

Edited by WiseWebmaster

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Yes I did!!!

 

I especially remember the bit at the end where Matt Cutts was "looking forward" to doing theses changes and said it would be "fun"

Truth is, no one knows what Google are doing, whether it will be better or worse for "proper" websites and webmasters.

 

One thing they are most definitely NOT DOING in the UK is paying  tax!

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Let the panicing begin...

 

The fourth release of Google’s spam-fighting “Penguin Update” is now live. But Penguin 4 has a twist. It contains Penguin 2.0 technology under-the-hood, which Google says is a new generation of tech that should better stop spam.

 

Penguin 4, With Penguin 2.0 Generation Spam-Fighting, Is Now Live

May 22, 2013 at 6:09pm ET by Barry Schwartz

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Penguin isnt working.

 

Search "brand new homes"  you get

#1  is www.brandnewhomes.org.uk  which has no links zero content (1 page)  and is ranked by nibbler 5.9 for SEO and 93,671 highest website.

 

my website www.brand-newhomes.co.uk is #5 which has 1000s of links and 170 pages opf unique content.  rated by nibbler as 6.4 for SEO and 53,244 highest website.

 

All the other sites on the firs page are just selling houses and obviously are "buying" their position.

Way to go Google!  Great thing this Penguin, content sites like mine get trashed out, rubbsih sites that can pay get listed!

Not what is supposed to happen is it Matt Cutts?

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I was #1  for three years on www not just UK until this crap brandnewhomes.org site knocked me off.

My google sent traffic is down 700 (25% fewer) over the last 4 weeks.

 

Search "brand new homes" on Bing and my website is #1 and another page #4.

 

The Bing search yields a far better spread of website choices.

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They are #3 when I search google.com and you are #5.  Once I read (can't remember where) that being at the bottom of page 1 is just as good if not better than #1 because you have the chance to catch the eye of the user as they go for Page 2 of the results.  Above that you get lost in the other results.

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In the wake of a fourth Penguin installment, utilizing new “Penguin 2.0” technology, around 2.3% of all English search queries will have been affected. The Penguin update is designed to combat manipulative (spammy) link building practices, and punish those who’ve indulged in the darker side of link building by throwing them down the rankings. This includes using automated link building services and submission software.

 

 

Hopefully, this article will give you an overview of how to tell if you’re affected by Penguin and what to do about it!

 

How to Check if You’ve Been Hit by Penguin 4 (which is actually Penguin 2 according to Matt Cutts)

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Penguin isnt working.

 

Search "brand new homes"  you get

#1  is www.brandnewhomes.org.uk  which has no links zero content (1 page)  and is ranked by nibbler 5.9 for SEO and 93,671 highest website.

 

my website www.brand-newhomes.co.uk is #5 which has 1000s of links and 170 pages opf unique content.  rated by nibbler as 6.4 for SEO and 53,244 highest website.

 

All the other sites on the firs page are just selling houses and obviously are "buying" their position.

Way to go Google!  Great thing this Penguin, content sites like mine get trashed out, rubbsih sites that can pay get listed!

Not what is supposed to happen is it Matt Cutts?

 

Jasper,

Rand has a post today on Moz (formerly SEOMoz) that might help you: Why You Might Be Losing Rankings to Pages with Fewer Links, Worse Targeting, and Poor Content

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Hmmmm...........  A lot of this is outside my capabilities.

I have no idea how to make my website mobile compatible for example.

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Matt Cutts tweeted:

 

Penguin 2.1 launching today. Affects ~1% of searches to a noticeable degree. More info on Penguin: http://googlewebmastercentral.blogspot.com/2012/04/another-step-to-reward-high-quality.html

 

 

 1:50 PM - 4 Oct 13

 

Danny Sullivan has written about it here: Penguin 5, With The Penguin 2.1 Spam-Filtering Algorithm, Is Now Live

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