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Site Links in Google

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How do you improve the chnace that Google will include internal site links for your website under the search result?

 

As in this below for Play.com search:

 

Play.com (UK): DVDs, Music CDs, MP3s, Video Games, Books ...

Play.com - Buy DVDs, CDs, MP3s, Video Games, Electronics, Books and Ringtones with free delivery to UK and Europe. Play.com is the top site for DVDs, ...

www.play.com/ - Cached - Similar

DVD

Music

Books

Xbox 360 PS3 Games

Electronics

Blu-ray

Nintendo Wii

More results from play.com »

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The only clue that Google gives, is that you must have relevant and accurate sections of your site. These categories are very cool in search results and helpful to those looking for particular sections of your site. I am curious if you started some serious deep linking if this would give them more attention in Google's eyes?

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The links shown below some sites in our search results, called sitelinks, are meant to help users navigate your site. Our systems analyze the link structure of your site to find shortcuts that will save users time and allow them to quickly find the information they're looking for.

 

We only show sitelinks for results when we think they'll be useful to the user. If the structure of your site doesn't allow our algorithms to find good sitelinks, or we don't think that the sitelinks for your site are relevant for the user's query, we won't show them.

 

At the moment, sitelinks are completely automated. We're always working to improve our sitelinks algorithms, and we may incorporate webmaster input in the future. There are best practices you can follow, however, to improve the quality of your sitelinks. For example, for your site's internal links, make sure you use anchor text and alt text that's informative, compact, and avoids repetition. Read a blog post about the importance of link structure.

Sitelinks - Google Webmaster Central

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Thanks webwise. I have seen this and am alreday trying this out.

 

I just noticed that a lot of sites with minimal text content 9and therefore reduced key words) seem to get the sitelinks because they get loads of traffic or have high PR.

perhaps it is a cacth22.

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