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I am thinking of taking the plunge and buying the vbulletin software for my forum. I currently use SMF but it does not appear to be very search engine friendly. I have tried some of their MODS but these have not made any difference to site traffic. Two other forums on a similar subject feature in quite a lot of searches and get quite good traffic and page views. Both use vbulletin with Content Relevant URLs by vBSEO plugin. It seems to work. For me it may be worth spending £250 ($400) to increase visitors to my Forum and therefore my website 100 fold. I heard a rumour that you can only use vbulletin for one forum, each different url forum needing a new licence? I wish I could try it for free for a month to be sure it works.